The House of Gübelin has recently partnered with TimeVallée and is planning to open a TimeVallée boutique in Lucerne in the summer of 2022. TimeVallée is an innovative and immersive retail destination store for watches, breaking the boundaries of the traditional luxury watch retailing. TimeVallée will guide the client into an entertaining and engaging journey in the world of the most prestigious Luxury Watch and Jewellery Maisons.

Characterized by sophisticated in-store design, unique in-store experience and spacious product displays, this concept has been conceived to offer the utmost experience to clients. “This first TimeVallée flagship store in Switzerland represents an exciting new destination for luxury enthusiasts and prestige watch connoisseurs in the most famous Lucerne area, says Michael Guenoun, CEO of TimeVallée. We are pleased to partner with the House of Gübelin for this unique exceptional retail experience in Switzerland offering the best selection of luxury Watches.”

Raphael Gübelin, President of the House of Gübelin, explains: “Our partnership with TimeVallée broadens the position of the House of Gübelin, diversifies our company and offers a wide range of brands in Lucerne. We are convinced that the international approach, innovative concept, high quality interior design and the digital possibilities are in line with our image and activities. The new opening also demonstrates our commitment to Lucerne. We are investing in Lucerne and want to contribute to establishing Lucerne further as a high-end travel and shopping destination while also securing jobs.”

Starting in October, Gübelin is re-designing its Schweizerhofquai location as a TimeVallée boutique. The boutique, with an impressive 800 square metres location, will offer a unique selection of more than 20 brands. The Gübelin Boutique on the Schwanenplatz will continue to operate as usual.

Trends in the luxury goods segment have shown that watches and jewellery are especially in demand in metropolitan and holiday regions such as Zurich, Geneva, Lucerne, Lugano and St. Moritz. Gübelin has based its location and distribution strategy on these experiences and forecasts. We expect tourism to recover in Lucerne in mid of this year 2022 and have planned the opening of the TimeVallée Boutique accordingly.